About

I did not set out to build software. I set out to write. For more than twenty years, that was what I did: for magazines, broadcasters like Eurosport and CANAL+, promoters, publishers and websites across several countries, all of them needing someone who could deliver clear words fast, live, and under pressure.

At the same time, I spent seventeen years competing professionally in Muay Thai as Larsenator, a nickname from the fight forums that stuck, first as a fighter name, later as my byline. Fighting, broadcasting and writing about the sport gave me three very different views of the same world.

Before that, I led soldiers as a sergeant in the Royal Danish Army, sold IT consultancy in London for Michael Bailey Associates, and helped DynamicWeb bring partners on board. Later I taught leadership to NCOs, pilot trainees and officer cadets in the Royal Danish Air Force. Different rooms, same job: understand the people in front of you, and give them something they can actually use.

Somewhere along the way the tools changed. Content became products. The writing became interfaces, flows and systems. In 2025 I went back to school for multimedia design, and AIKON Media began a new chapter: from content and digital strategy to designing, building and launching its own digital products.

The name is NOKIA spelled backwards, with AI up front. That is not a coincidence. I use AI in everything I make: as a tool, never as an excuse.